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Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.

A great diversity of online dating services currently exists.If only people approached dating like an economist, he thought, they’d be better off. You’ll hear what Vogt had done right, what Oyer thinks was wrong, and what happens when you update your profile, economist-style. All my Jewish friends talk about being under pressure from mum to meet a good Jewish boy or girl, but they don’t happen to be everywhere, but they’re all over J-Date.Finally, the economist Justin Wolfers points out one of the most revolutionary benefits of online dating — finding matches in traditionally “thin” markets: WOLFERS: So I do think it’s a really big deal for young gay and lesbian men and women in otherwise homophobic areas. And I imagine this is true in other ethnic communities.Online dating services also differ widely in their revenue streams.Some sites are completely free and depend on advertising for revenue.

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